11.8.2016 | 23:26
I’ve noticed this before, but I got a major reminder earlier this week:
There doesn’t seem to be much of an LGBT presence in the health and wellness community.
I was listening to a podcast from one of my mentors a few days ago, and he alluded to next week’s episode where he was going to be talking with a male practitioner, all about men’s health.
He said that all of his male listeners would love it.
And that all of his female listeners would too.
Not so fast.
Sure, maybe from a professional perspective, if they have male clients.
But there was an underlying assumption that women would want to listen because they’d want to know what made their partners tick.
Their male partners, of course.
I’m not going to sit here and pretend I’m offended about this.
There was no offense intended, and none … or at least very little … taken.
But this is a very common assumption I see being made all through this little niche.
That all of our readers/listeners/viewers are straight.
Well, guess what?
And I see very few people reaching out to potential clients who might be gay, whether men or women.
There are a few people who use gender neutral language, or openly acknowledge the existence of gay men and lesbians.
But in almost all of the podcast or summit interviews I’ve heard, in almost all of the blog articles I read, there is this tacit assumption that partners or spouses are of the opposite sex.
Now, granted, I haven’t exactly been under the impression that there are hordes of gay men and lesbians looking for gay-friendly health coaches.
But maybe they’re not looking because there’s a perception that there’s no such thing.
I haven’t seen anyone openly marketing to the LGBT population, or hinting that they would even be welcome.
A lot of practitioners are marketing to “busy moms,” or women with no libido who haven’t had (or wanted) sex with their husbands in years.
And I’ll be the first person to admit that I haven’t exactly been marketing to the LGBT crowd myself.
Mostly that’s because none of my lesbian friends seem all that interested in healthy eating, exercise or mindset tools.
But Debra isn’t gay, and so, as a business team, we don’t want to restrict ourselves to one or the other group.
Debra is what we call a “straight ally,” and we share a circle of friends that includes gay men and women, and someone who’s transgender.
Basically, I just want to remind everyone that our clients may come in many varieties, and I’d like to think that none of us would turn someone away just because they’re gay (or straight, for that matter).
Some of those “busy moms” needing a health coach might just be partnered up with (or married to) another woman.
And some of those super-fit, athletic guys might have boyfriends.
So I guess this is my unofficial way of “outing” myself.
I haven’t gone out of my way to advertise that I’m a lesbian, but I haven’t exactly tried to hide it from my friends and colleagues in this business either.
And if you’re reading this, and you’re a lesbian who thinks there aren’t any health coaches out there who might be able to speak to you from a familiar place – think again.
I don’t know how many of us are out there – I’ve heard rumors, but I don’t want to repeat them, in case they’re just gossip – but I’d like to think I’m not the only one.
And for those of you who write articles, record podcasts and shoot videos – and host summits – just try to keep in mind that you might be ignoring a large part of the population that could use your help.
We should all be capable of coaching clients regardless of gender, race, age, religious affiliation, sexual orientation or gender identity.
And that starts with recognizing – and acknowledging – that those differences exist.
[Editor: Some online LGBT resources include the following]